학력

2020. Ph.D., in Mass Communication, University of Georgia

2016. M.A. in Psychology (Consumer and Advertising Psychology), Korea University

2013. B.A. in Psychology, Media (Double major), Korea University

경력

2023. 3. ~ present 고려대학교 심리학부 조교수

2022. 3. ~ 2023. 2. 광운대학교 미디어커뮤니케이션학부 조교수

2021. 3. ~ 2022. 2. 고려대학교 심리학부 BK21 연구교수

수상

2021. 한국갤럽 학술논문우수상

2021. 한국소비자광고심리학회 최우수발표논문상

2019. Dissertation Award Competition, American Academy of Advertising (AAA)

연구 논문

Jin, H., Hwang, J., Luo, B., Kim, T., & Sung, Y. (2022). 

Licensing Effect of Pro-Environmental Behavior in Metaverse. 

Cyberpsychology, Behavior, and Social Networking.

Kim, T., & Read, G. L. (2022). 

Influencers' smiles work regardless of product and message. 

Marketing Intelligence & Planning.

Kim, J. J., Kim, T., Wojdynski, B. W., & Jun, H. (2022). 

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. 

Telematics and Informatics, 101831. 

Yoon, H. J., Huang, Y., & Kim, T. (2022). 

The role of relevancy in native advertising on social media. 

International Journal of Advertising, 1-28.  

Kim, T., & Sung, Y. (2021). 

CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms. 

International Journal of Advertising, 40(6), 897-921.  

Kim, T., & Read, G. L. (2021). 

Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration. 

Cyberpsychology, Behavior, and Social Networking, 24(2), 135-140. 

Kim, T., Sung, Y., & Moon, J. H. (2020). 

Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. 

Telematics and Informatics, 51, 101406. 

Kim, T., & Phua, J. (2020). 

Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands. 

Journal of Interactive Advertising, 20(2), 95-110.