뉴미디어심리 (New media psychology), 소비자심리(Consumer psychology), 광고심리 (Advertising Psychology)
최종 학위
매스컴 박사
사무실
이메일
전화번호
미정
taeykim@korea.ac.kr
미정
학력
2020. Ph.D., in Mass Communication, University of Georgia
2016. M.A. in Psychology (Consumer and Advertising Psychology), Korea University
2013. B.A. in Psychology, Media (Double major), Korea University
경력
2023. 3. ~ present 고려대학교 심리학부 조교수
2022. 3. ~ 2023. 2. 광운대학교 미디어커뮤니케이션학부 조교수
2021. 3. ~ 2022. 2. 고려대학교 심리학부 BK21 연구교수
수상
2021. 한국갤럽 학술논문우수상
2021. 한국소비자광고심리학회 최우수발표논문상
2019. Dissertation Award Competition, American Academy of Advertising (AAA)
연구 논문
Jin, H., Hwang, J., Luo, B., Kim, T., & Sung, Y. (2022).
Licensing Effect of Pro-Environmental Behavior in Metaverse.
Cyberpsychology, Behavior, and Social Networking.
Kim, T., & Read, G. L. (2022).
Influencers' smiles work regardless of product and message.
Marketing Intelligence & Planning.
Kim, J. J., Kim, T., Wojdynski, B. W., & Jun, H. (2022).
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers.
Telematics and Informatics, 101831.
Yoon, H. J., Huang, Y., & Kim, T. (2022).
The role of relevancy in native advertising on social media.
International Journal of Advertising, 1-28.
Kim, T., & Sung, Y. (2021).
CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms.
International Journal of Advertising, 40(6), 897-921.
Kim, T., & Read, G. L. (2021).
Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration.
Cyberpsychology, Behavior, and Social Networking, 24(2), 135-140.
Kim, T., Sung, Y., & Moon, J. H. (2020).
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence.
Telematics and Informatics, 51, 101406.
Kim, T., & Phua, J. (2020).
Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands.
Journal of Interactive Advertising, 20(2), 95-110.