김태연 조교수


연구 분야

뉴미디어심리 (New media psychology), 소비자심리(Consumer psychology), 광고심리 (Advertising Psychology)


기본 정보

최종 학위

매스컴 박사

사무실

이메일

전화번호

서울시 성북구 안암로 145 인문계 캠퍼스 라이시움 318호

taeykim@korea.ac.kr

02-3290-2066

학력

2020. Ph.D., in Mass Communication, University of Georgia

2016. M.A. in Psychology (Consumer and Advertising Psychology), Korea University

2013. B.A. in Psychology, Media (Double major), Korea University


경력

2023. 3. ~ present 고려대학교 심리학부 조교수

2022. 3. ~ 2023. 2. 광운대학교 미디어커뮤니케이션학부 조교수

2021. 3. ~ 2022. 2. 고려대학교 심리학부 BK21 연구교수

수상

2021. 한국갤럽 학술논문우수상

2021. 한국소비자광고심리학회 최우수발표논문상

2019. Dissertation Award Competition, American Academy of Advertising (AAA)


연구 논문


Kim, T. , & Yoon, H. J. (2023). 

The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity.

Journal of Product & Brand Management.


Yoon, H. J., Huang, Y., & Kim, T. (2023). 

The role of relavancy in native advertisng on social media.

International Journal of Advertising, 42(6), 972-999.Y


Jin, H., Hwang, J., Luo, B., Kim, T., & Sung, Y. (2022). 

Licensing Effect of Pro-Environmental Behavior in Metaverse. 

Cyberpsychology, Behavior, and Social Networking.


Kim, T., & Read, G. L. (2022). 

Influencers' smiles work regardless of product and message. 

Marketing Intelligence & Planning.


Kim, J. J., Kim, T., Wojdynski, B. W., & Jun, H. (2022). 

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. 

Telematics and Informatics, 101831. 


Kim, T., & Sung, Y. (2021). 

CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms. 

International Journal of Advertising, 40(6), 897-921.  


Kim, T., & Read, G. L. (2021). 

Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration. 

Cyberpsychology, Behavior, and Social Networking, 24(2), 135-140. 


Kim, T., Sung, Y., & Moon, J. H. (2020). 

Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. 

Telematics and Informatics, 51, 101406. 


Kim, T., & Phua, J. (2020). 

Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands. 

Journal of Interactive Advertising, 20(2), 95-110.