뉴미디어심리 (New media psychology), 소비자심리(Consumer psychology), 광고심리 (Advertising Psychology)
2020. Ph.D., in Mass Communication, University of Georgia
2016. M.A. in Psychology (Consumer and Advertising Psychology), Korea University
2013. B.A. in Psychology, Media (Double major), Korea University
2023. 3. ~ present 고려대학교 심리학부 조교수
2022. 3. ~ 2023. 2. 광운대학교 미디어커뮤니케이션학부 조교수
2021. 3. ~ 2022. 2. 고려대학교 심리학부 BK21 연구교수
2021. 한국갤럽 학술논문우수상
2021. 한국소비자광고심리학회 최우수발표논문상
2019. Dissertation Award Competition, American Academy of Advertising (AAA)
Jin, H., Hwang, J., Luo, B., Kim, T., & Sung, Y. (2022).
Licensing Effect of Pro-Environmental Behavior in Metaverse.
Cyberpsychology, Behavior, and Social Networking.
Kim, T., & Read, G. L. (2022).
Influencers' smiles work regardless of product and message.
Marketing Intelligence & Planning.
Kim, J. J., Kim, T., Wojdynski, B. W., & Jun, H. (2022).
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers.
Telematics and Informatics, 101831.
Yoon, H. J., Huang, Y., & Kim, T. (2022).
The role of relevancy in native advertising on social media.
International Journal of Advertising, 1-28.
Kim, T., & Sung, Y. (2021).
CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms.
International Journal of Advertising, 40(6), 897-921.
Kim, T., & Read, G. L. (2021).
Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration.
Cyberpsychology, Behavior, and Social Networking, 24(2), 135-140.
Kim, T., Sung, Y., & Moon, J. H. (2020).
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence.
Telematics and Informatics, 51, 101406.
Kim, T., & Phua, J. (2020).
Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands.
Journal of Interactive Advertising, 20(2), 95-110.