
2021020219 / M.A. program, 4th semester
Email: jeewon.kim.joanne@gmail.com
Research Interests: AI, Consumer-brand relationship, Consumer behavior, Sustainability
Want to say: There's always a way to turn things around, to find the fun.
Conference Proceedings & Presentations
- 민승, 김지원, 성용준 (2022). 정부 개별부처 브랜딩 현황 연구, 2022 한국광고학회 가을철정기학술대회.
- 김가람, 김지원, 성용준 (2022). 브랜드 싫증의 개념화와 척도 개발, 2022 한국소비자광고심리학회 대학원생 세미나.
2021020219 / M.A. program, 4th semester
Email: jeewon.kim.joanne@gmail.com
Research Interests: AI, Consumer-brand relationship, Consumer behavior, Sustainability
Want to say: There's always a way to turn things around, to find the fun.
Conference Proceedings & Presentations