Lee, J. A., Lee, S. Y., Ryoo, Y., Kim, W., & Sung, Y. (2022).
The Psychological Consequences of Envying Influencers on Instagram. Cyberpsychology, Behavior, and Social Networking, 25(11), 703-708.
This study examines how being envious toward social media influencers (SMIs) relates to users' affective well-being. An online survey was conducted in which 305 U.S. participants viewed to 20 posts of an SMI and subsequently measured their affective well-being, envy, and inspiration toward the SMI, and self-esteem levels. The results revealed a direct negative relationship between envy and affective well-being, but a positive indirect effect through inspiration. Furthermore, individuals' self-esteem moderates the relationship such that the positive relationship between envy and affective well-being through inspiration is stronger among those with high levels of self-esteem. Moreover, inspiration varies between different influencer categories, that is, participants who viewed fitness influencers reported the greatest amount of inspiration, followed by fashion, beauty, and entertainment influencers.
This output contributes to the following UN Sustainable Development Goals (SDGs)