소비자 & 광고Is no reward a relative value? : Value-conspicuity-driven attentional capture.

Kwak, Y., Kim, Y., Park, S., Oh, E., Ki, J., Yang, P., Li, X., Cho, S. A., & Cho, Y. S. (2016). Is no reward a relative value? : Value-conspicuity-driven attentional capture. 2016 Annual Conference of Korean Psychological Association, Gunsan, South Korea.