소비자 & 광고Materialism and Ethical Consumption: the Moderating Role of Ad Appeal and Product Type.

Ryoo, Y., Hyun, N. K., Sung, Y. J., Chechelnytska, I., (2015). Materialism and Ethical Consumption: the Moderating Role of Ad Appeal and Product Type. The 2015 Association for Consumer Research (ACR) Asia-Pacific Conference, Hong Kong, June.