소비자 & 광고The Interplay of Product Image and Regulatory Focus on Green Consumption.
Rue, J. J., Ryoo, Y., Hyun, N. K., Tsai, P. Y., Sung, Y. J., & Kim, S. Y. (2015). The Interplay of Product Image and Regulatory Focus on Green Consumption. The 2015 Association for Consumer Research (ACR) Asia-Pacific Conference, Hong Kong, June.
Rue, J. J., Ryoo, Y., Hyun, N. K., Tsai, P. Y., Sung, Y. J., & Kim, S. Y. (2015). The Interplay of Product Image and Regulatory Focus on Green Consumption. The 2015 Association for Consumer Research (ACR) Asia-Pacific Conference, Hong Kong, June.