소비자 & 광고The Moderating Role of Message Type on Gift- giving Behaviors in Hierarchical Relationships.

Tak, H. A., Hyun, N. K., & Sung Y. J. (2016). The Moderating Role of Message Type on Gift- giving Behaviors in Hierarchical Relationships. The 2016 Korean Association for Advertising and Public Affairs Conference, Jeju, Korea, June.