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인공지능Consequences of anthropomorphism in human-AI interaction.

Conference Presentation

Li, X., & Sung, Y. (2019). Consequences of anthropomorphism in human-AI interaction. 2019 Korean Scholars of Marketing Science International Conference, Seoul, South Korea.

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Extended Technology Acceptance Model for AI Speaker Evaluations. The effect of anthropomorphism on human-AI interaction: The mediating role of psychological distance.
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