브랜드 I Believe You are not Innocent: Consumer’s Attitude toward Brand in Crisis Depending on BJW Level.

Jung Yong Ahn, Sungmo Kang, Jinwon Kang, & Yuhosua Ryoo (2015). I Believe You are not Innocent: Consumer’s Attitude toward Brand in Crisis Depending on BJW Level. The 2015 Association for Consumer Research (ACR) Asia-Pacific Conference, Hong Kong.