The Embodiment Effect of Weight: How Weight Perception Affects Brand Trust. : 고려대학교 소비자심리 연구실 학회 발표

Conference Presentation

Hyun, N. K., Ryoo, Y., & Sung, Y. J. (2016). The Embodiment Effect of Weight: How Weight Perception Affects Brand Trust. The 2016 Global Marketing Conference, Seoul, November.

위계적 관계와 광고 메세지에 따른 광고 효과. Will Perception of Weight Lead to Higher Brand Trust?: Through An Embodied Cognition Perspective.

목록 글쓰기

브랜드The Embodiment Effect of Weight: How Weight Perception Affects Brand Trust.