브랜드Understanding the new carrier of brand information: A content analysis of brand-selfies on Instagram.

Lee, Jung-Ah, Sukyung Kang, Qiaoxi Jin, II-Seog Oh, Taeyoung Kim, Sejung Marina Choi, and Yongjun Sung (2016). Understanding the new carrier of brand information: A content analysis of brand-selfies on Instagram. The 2016 International Communication Association (ICA) Annual Conference, Fukuoka, Japan.