2017021019 / M.A. program, 2020년 2월 졸업

Email: xinge.li@drexel.edu
Research Interests: Consumer Behavior

Want to say: Back to the Original 

Journal Articles

• Li, X., & Sung, Y. (2021). Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions. Computers in Human Behavior, 106680.
• Hong, Y., Li, X., & Sung, Y. (2020). The effect of social exclusion on consumer preference for metaphorically warm products. Korean Journal of Consumer and Advertising Psychology, 21(4), 559-581.
• Yeom, H., Cho, M., Kim, A., Li, X., Jung, Y., Lee, U., Ahn, J. Y., & Sung, Y. S. (2018). Consumer and advertising psychology studies in Korea: Sufficiency vs deficiency. Korean Journal of Consumer and Advertising Psychology, 19(2), 235-257.
• Li, X., Kim, Y., & Lee, S. (2018). 'Goseong' killing spree: Analysis by PIC-R Perspective. Korean Journal of Investigative Psychology, 4(1), 13-27. 

Conference Proceedings & Presentations

• Hong, Y., Li, X., & Sung, Y. (2020). The effect of social exclusion on consumer preference for metaphorically warm products. 2020 Summer Conference of Korea Advertising Society, Seoul, South Korea.
• Li, X., & Sung, Y. (2019). Consequences of anthropomorphism in human-AI interaction. 2019 Korean Scholars of Marketing Science International Conference, Seoul, South Korea.
• Li, X., Ahn, J. Y., & Sung, Y. (2019). The effect of anthropomorphism on human-AI interaction: The mediating role of psychological distance. 2019 Spring Conference of Korean Society for Consumer and Advertising Psychology, Seoul, South Korea.
• Li, X., Kim, A., Sung, Y. S. (2018). "Chase two hares and get none": The effect of price discount on attraction effect. 2018 Annual Conference of Korean Psychological Association, Seoul, South Korea.
• Li, X., Park Y., Lee, S., An, H., Lee, S., & Choi, S. (2017). 'Goseong' killing spree. 2017 Annual Conference of Korean Psychological Association, Seoul, South Korea.
• Oh, E., Kwak, Y., Li, X., Cho, S. A., & Cho, Y. S. (2016). When “nothing”  becomes “something” : Value-driven attentional capture without reward. Object Perception, Attention & Memory 24th Annual Workshop, Boston, MA.
• Kwak, Y., Kim, Y., Park, S., Oh, E., Ki, J., Yang, P., Li, X., Cho, S. A., & Cho, Y. S. (2016). Is no reward a relative value? : Value-conspicuity-driven attentional capture. 2016 Annual Conference of Korean Psychological Association, Gunsan, South Korea.