이정아 (Lee, Jung Ah)


2015010457 / M.A. program, 2017년 2월 졸업

Research Interests: Digital media, Online Self-Presentation, Online Behavior, Advertising, Consumer-brand Relationship, Consumer Psychology, Narcissism.

Want to say: Being in modest, and in thankfulness.


Journal Articles

  • Moon, J., Lee, E., Lee, J. A., Choi, T. R., & Sung, Y. (2016). The role of narcissism in self-promotion on Instagram. Personality and individual Differences, 101, 22-25.
  • Sung, Y., Lee, J. A., Kim, E., & Choi, S. M. (2016). Why we post selfies: Understanding motivations for posting pictures of oneself. Personality and Individual Differences, 97, 260-265.
  • Kim, E., Lee, J. A.,  Sung, Y., & Choi, S. M. (2016). Predicting selfie-posting behavior on Social Networking Sites: An extension of Theory of Planned Behavior. Computers in Human Behavior, 62, 116-123. 
  • Lee, J. A., & Sung, Y. (2016). Hide-and-seek: Narcissism and "selfie" -related behavior. Cyberpsychology, Behavior, and Social Networking, 19(5), 347-351. doi:10.1089/cyber.2015.0486.
  • Lee, E., Lee, J. A., Moon, J., & Sung, Y. (2015). Pictures speak louder than words: Motivations for using Instagram. Cyberpsychology, Behavior, and Social Networking, 18(9), 552-556.


Conference Proceedings & Presentations

  • Sung, Y., Lee, J. A., Choi, S. M., & Kim, E. (2016). #Me and brand: Understanding the brand-selfie posters on social media. The 2016 Global Marketing Conference (GMC), Hong Kong.
  • Jung, J. H., Kim, D. H., Sung, Y., & Lee, J. A. (2016). Exploring the relationship between psychological distance and motivations to use media. The 2016 Global Marketing Conference (GMC), Hong Kong.
  • Lee, J. A., Kang, S., Jin, Q., Oh, I. S., Kim, T., Choi, S. M., & Sung, Y. (2016). Understanding the new carrier of brand information: A content analysis of brand-selfies on Instagram. The 2016 International Communication Association (ICA) Annual Conference, Fukuoka, Japan.
  • Kim, E., Lee, J. A., Choi, S. M., & Sung, Y. (2016). Understanding the antecedents of selfie-posting behaviors on Social Networking Sites. The 2016 International Communication Association (ICA) Annual Conference, Fukuoka, Japan.
  • Lee, J. A., Sung, Y., Choi, S. M., & Lin, J. S. (2016). Consumer Investment in brand relationship: Scale development and validation. The 2016 American Academy of Advertising (AAA) Annual Conference, Seattle, USA.
  • Lee, J. A., & Sung, Y. (2015). Getting inked: An explorative study of motives, perceptions and experiences of tattoo consumption. The 2015 Korean Association for Advertising and Public Relations (KADPR), Seoul, Korea.
  • Kwon, O., Lee, J. A., Lee, E., Moon, J., & Choi, T. R. (2015). The effects of subjective probability estimates on consumer evaluation of advertising messages. The 2015 Association for Consumer Research (ACR) North American Conference, New Orleans, LA.
  • Park, H., Lee, J. A., & Sung, Y. (2015). Cultural differences in celebrity endorsement evaluation: Holistic vs. analytic thinkers. The 2015 Association for Consumer Research (ACR) Asia-Pacific Conference, Hong Kong.